Yesterday was our August Tuesday’s Together meet up and the topic was social media, something that I love to talk about! Social media fascinates me in so many ways. So much has changed in the last 5-7 years and we’ve only just seen the beginning. Facebook had just started picking up speed when I was in high school, and at the time I think most people were still a bit cautious when it came to putting information online. Fast forward to 2016 where people are building social media empires and making a full-time living off of platforms like YouTube, Instagram, and Blogging.
There are so many good and exciting things about social media. For starters, it allows the world to connect in a way that has never been done before. We used to leave school, work, sports, etc., and disconnect from the world while we spent time with our families at home. But now, we lay on our couches at night and post an Instagram, send out a tweet, or upload a video to YouTube and there’s the potential for millions of people to see that post and connect with you! These are real life conversations happening, and real life friendships forming online. Businesses are growing, interaction is changing, and the world as we know it is an entirely different place!
Though social media is exciting and incredible marketing for small businesses, it can also feel exceptionally daunting, and exhausting. Why you ask? Because as these platforms grow and transform with more and more users it becomes a bit of a shouting match to be seen. We’re all expected to put out attention-grabbing, beautiful content and we’re supposed to do it daily. Trust me when I say that I’m with you…I feel the pressure too and sometimes it’s just too much. I don’t know what the solution is quite yet, because social media users are rapidly increasing daily and the competition is a bit fierce. But, I do want to share a few tried and true social media strategies that have worked for me and taken some of the guesswork out of my days!
DECIDE ON A CONTENT SCHEDULE: Will you post once every other week? Once weekly? Twice weekly? Or will you post daily? Your audience wants to know when they can expect new content from you, so don’t disappoint them by sporadic posting.
PICK 3 TO 5 ON-BRAND TOPICS AND ONLY POST THOSE THINGS: This takes the guess work out of what to post! If that selfie of you at the movie theater doesn’t fall into one of your categories, you don’t have to guess whether or not you should post it.
CREATE A SOCIAL MEDIA WORKFLOW: My personal social media schedule looks like this; Post on-brand Instagram 3-5 times weekly and spend 15-20 minutes per night interacting with my audience and engaging with other accounts. Write blog post twice weekly (Monday & Wednesday), share on Facebook + Instagram the evening it goes live.
The social media game will continue to change over the coming months and years, and although it can be a total headache some days, it’s also a really exciting time! Every platform launches new features weekly and I can’t wait to see where we’ll be this time next year.